As an alternative to the produce-consume-dispose linear economy, a circular economy model has been created for a more sustainable life. There is no room for the concept of waste in a circular economy. The principle of this economic model has also revealed the concept of approaching zero waste.
“Zero Waste” is a goal defined as a waste prevention approach that includes preventing waste, using resources more efficiently, reducing the amount of waste generated, establishing an effective collection system, and recycling waste. Many organizations focus on recycling instead of the higher levels in the zero waste hierarchy, but the main goal in zero waste is to prevent waste generation at its source and try to reduce consumption.
As Vitruta, we adopted this process with the idea that it is necessary to prevent waste generation at the source and reduce consumption and created the Vitruta 5R Approach, which can also be a guide for our suppliers. The way to adopt zero waste operation is through these principles.