RIFF Celebrates Its First Issue at vitruta London

Gabriel is part of our vitruta London team, and a fashion journalism student at Central Saint Martins.
With an idea for a publication in mind, they set out to create RIFF Magazine—and chose to mark the launch at our King’s Cross store, surrounded by collaborators, friends, and a space they know well.

RIFF explores the intersection of fashion and music. It reflects Gabriel’s effort to bring together the things they care about, and to translate that curiosity into a form. We’ve seen this process up close: first as an idea, then as a draft, and eventually as an evening that brought it into the world.

That evening felt less like a launch and more like a beginning. For us, it also reflected what vitruta for Good is about—making room for stories that come from within, and sharing the ground for them to grow.