pop-up at vitruta london: by way of

New York–based design collective by way of reimagines the relationship between memory, origin, and everyday materials through wearable objects—each shaped by the hands and narrative of founder Oya Tekbulut.

Its stop in London felt like a natural extension of vitruta’s Good People story. A space was opened—not just to Oya’s creative world, but to the brand’s ethos of evolving from one place or thing to another.

The limited pieces were seen, tried on, and shared—only for a day, only at vitruta.